As an additional service, our responsible Client Services also provided an additional leaflet with a download code to the Vinyl. When redeeming the code, the customers have the opportunity to download the MP3 audio tracks from a dedicated pop-up-store which we set up with our D2C platform Monetiser. Bringing this into play, we generated additional revenue and added further value to the clients’ products. The customers rewarded the additional service with a redemption rate of over 7%.
Ubisoft’s Far Cry 5 again is a great example on how the unique and outstanding end-to-end supply chain solutions enable our customers to their massive product launches as well as our individual service offerings even add value to their products.